Owner, Jesse Sierra III
Jesse Sierra brings over 30 years of hands-on experience to the flooring industry, with a story deeply rooted in family, craftsmanship, and tradition. His journey began early — at just 12 years old — when he started helping his father on job sites, learning the ropes and developing the strong work ethic that still defines his approach today.
After graduating high school, Jesse jumped straight into the trade full-time, working alongside his father and learning everything from carpet and vinyl to VCT, linoleum, glue-down carpet, and baseboards. More than just installation, his father also taught him how to treat customers with respect and honesty — values that continue to drive J Sierra Floors to this day.
Jesse’s legacy of service and dedication stretches back even further. His grandfather was a 20-year Navy veteran who served in World War II and the Korean War. Stationed in San Diego, he met Jesse’s grandmother, originally from Texas — laying the roots for a family committed to hard work, service, and community.
After his father’s passing about 15 years ago, Jesse carried on the family tradition by founding JS Flooring aka J Sierra Floors. He’s proud to continue what began as a father-son trade into a full-service flooring business known for quality, reliability, and personal care.
A Special Dedication to Grandma
This section is lovingly dedicated to Grandma — a guiding light in our lives. Not everyone grows up with both parents by their side, and for many of us, it’s the strength and love of grandparents that fill that space.
To all the grandmothers who step in with wisdom, compassion, and unconditional support — thank you for the role you play in shaping strong women and men. Your influence lasts for generations.
At J Sierra Floors, every project is treated like it’s for family — because that’s how it all began.
Our Pricing Guaranty
When you request an estimate from J Sierra Floors, you’re receiving one of the most competitive and value-driven quotes in the industry. As a direct flooring contractor, we operate without the burden of national advertising expenses or excessive overhead costs. This allows us to pass significant savings directly to our clients.
That’s how we confidently guarantee the most competitive pricing for your flooring installation. Backed by over 30 years of experience in the flooring industry, we take pride in delivering exceptional craftsmanship and outstanding results you can trust.
What Our Clients Say
What a great experience with JS Flooring. He went above and beyond. The attention to detail and his perfectionist workmanship was like no other I have experienced. He really understood exactly what I wanted and worked with my budget. I will definitely use him again for my bathroom remodel.
I just recently hired Jesse to I stall new vinyl plank floors and carpet in our new house. He was so easy to work with, very professional and did a fantastic job! I highly recommend him to anyone needing new floors! He is wonderful!
Great job with our floor Jesse, thank you very much! Very fast and beautiful work!!!
Our Featured Work
We’re proud to showcase a selection of our past projects that highlight the craftsmanship, care, and attention to detail we bring to every job. While flooring is our specialty, many of these featured homes represent full remodels that we managed from start to finish — including kitchens, bathrooms, and more.
Quality speaks for itself when you take pride in every step of the process. If you have ideas beyond flooring and want to explore additional home upgrades, feel free to reach out — we’re happy to discuss how we can bring your vision to life.
29 Palms Remodel
This full-home remodel in 29 Palms brought modern upgrades and clean design to every corner. We replaced the outdated vinyl flooring with durable, stylish luxury vinyl plank throughout the space. The kitchen got a complete makeover with brand new cabinets and sleek countertops.
In the bathroom, we installed a new tub and shower, along with updated cabinetry and countertops for a fresh, functional look. We also removed the old popcorn ceilings, sanded them smooth, and installed brand new windows to bring in natural light and energy efficiency.
Yucca Valley Remodel
This Yucca Valley home received a fresh new look with a full interior upgrade. We replaced the old carpet flooring with modern, low-maintenance luxury vinyl plank, instantly elevating the overall feel of the space. The kitchen was completely renovated with brand new cabinets and updated countertops, bringing in a clean and contemporary style.
In the bathroom, we installed a new tub and shower, along with updated cabinetry to match the fresh new look. To complete the transformation, we replaced the windows to improve natural light, comfort, and efficiency throughout the home.
La Quinta Remodel
This La Quinta home underwent a stylish transformation with a focus on modern comfort and open space. We installed luxury vinyl plank over the existing tile flooring, giving the entire home a fresh, cohesive look.
To create an open-concept kitchen, we removed the dividing wall and replaced the old cabinetry and countertops with sleek, updated finishes. In the bathroom, we completed the remodel with a brand new tub and shower, along with modern cabinets and countertops — blending functionality with a clean, contemporary aesthetic.